The Watch
FOR THE ONES WHO STAND ON GUARD.
This is the one for the long hours. A medium roast built sweet and smooth, easy to drink by the cup or the pot. Brown sugar up front, toasted almond through the middle, a soft cocoa finish that doesn't ask anything of you. Made for the drip pot and the early start.
We built this one for the people who work while the rest of us sleep. The military, the vets, the police, the firefighters. The ones who answer the call and stand on guard so the lights stay on back home.
$2 from every retail bag goes to supporting Canadian service members, first responders, and their families.
Whole bean or ground. Freshly roasted in Alberta.
Origin:
Guatemala (Huehuetenango)
Roasting Profile:
Medium Roast
Notes:
Brown Sugar · Toasted Almond · Cocoa
Elevation:
1650-2000M
Process:
Washed
Couldn't load pickup availability
Free local delivery on orders $50+
Roasted in small batches
Pickup available at The First Sip
Proudly Canadian
ONE ORIGIN. ONE CUP. ONE PURPOSE.
The source. Grown high in the mountains along the Mexican border, some of the tallest coffee country in Central America. Smallholder families hand-pick the cherry, wash it clean, and dry it slowly in the sun. The washed process is what gives The Watch its clean, sweet, easy character. This is where the smoothness comes from.
The Watch isn't named for nothing. It's built for the people who work while the rest of us sleep. Military, vets, police, firefighters, paramedics. The ones who answer the call. $2 from every retail bag goes to supporting Canadian service members, first responders, and their families. Good coffee that does a little good.
THE WATCH IS A SINGLE-ORIGIN GUATEMALA, ROASTED MEDIUM AND KEPT SWEET. ONE CLEAN CUP FOR THE PEOPLE WHO STAND ON GUARD.
Cupping Notes
Brown sugar
Creamy
LONG LASTING TASTE
Based in Edmonton
Packaged and Roasted in small batches by Albertans.
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SIMPLY PUT
WE SERVE GOOD COFFEE FOR REAL PEOPLE.
COFFEE IS JUST THE EXCUSE.
COMMUNITY IS THE POINT.
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FAQs
When do you guys roast each batch?
We roast fresh every week according to the volume needed each day.
Whole bean or ground? which should I pick?
Whole bean keeps the flavour locked in longer. But if you don't have a grinder, ground works just fine. We grind it right before we ship so it's as fresh as possible. No judgement either way — just drink what works for you.
How should I store my coffee?
Cool, dry place. Keep the bag sealed. Don't put it in the fridge or freezer — that actually pulls moisture in and kills the flavour. A cupboard is perfect.
How much coffee do I need?
A 340g (12oz) bag gets most people through about 20 to 25 cups. A 2lb bag is roughly 45 to 50 cups. Depends on how strong you like it and how many cups you go through, but that's the ballpark.
Do you offer subscriptions?
Yes. Set your frequency and we'll ship automatically so you never run out. Subscribers save 15% on every order. You can pause, skip, or cancel anytime — no contracts, no hassle.
How long does shipping take?
Local orders (Edmonton, Leduc, Nisku area) ship the same week. Canada-wide orders typically arrive within 3 to 5 business days. Free shipping on orders over $50.
Can I pick up my order?
Yes. Free pickup at The First Sip — Premium Outlet Collection EIA, Leduc County, Alberta. Just select local pickup at checkout.
What if I don't like it?
Reach out to us. We're not going to make it weird. If you're not happy, we'll make it right.
Where are your beans from?
Every roast has a different origin — Brazil, Colombia, Guatemala, and Mexico. The full story is in the "Origin Details" section on each product page. We are continuously expanding our sources as we grow. We know exactly where every bean comes from and who grew it.
Do you sell to businesses?
We do. We work with offices, shops, restaurants, hotels, and industrial sites across Edmonton and surrounding towns. Free delivery, flexible schedules, and equipment options available. Reach out and we'll set up a tasting for your team.
