The Team
Christian
President · Operations · Marketing
Jay
Product · Supply Chain · Roasting
Zaher "Zee"
Sales · B2B · Field Operations
DRIN
Content · Brand · Production
Our Story
HOW RIDGELINE STARTED
Ridgeline Roast started the way most real things do. Three people in Edmonton who saw an opportunity and decided to go for it. No investors. No business degrees. Just a cafe, a roaster, and the belief that Albertans deserve better coffee than what's been sitting in a warehouse for three months.
Jay had the cafe. The First Sip, at the Premium Outlet Collection near the Edmonton airport. Christian and Zaher had the drive to build something bigger. Together, they started roasting, testing, and delivering coffee to anyone who'd try it. First out of the cafe. Then, out of Christian's truck. Then to businesses, offices, and shops across the Leduc corridor and into Edmonton.
We named it after the ridgeline of the Canadian Rockies. Because that's what Alberta looks like from the highway, and because building something from nothing feels a lot like climbing a mountain you can't see the top of.
The vision is to take "Good coffee. Real people." worldwide. But we're doing it the Alberta way. One handshake, one delivery, one cup at a time. Edmonton first. Then the world.
WHAT WE BELIEVE
LOCAL FIRST
Edmonton is home. We build here, hire here, deliver here. The vision is global, but the foundation is the people of Alberta.
SHOW THE REAL
We don't script it. We don't hide the mistakes. If it's funny, it stays. If it's messy, it stays. That's how trust gets built.
PEOPLE OVER PRODUCT
Coffee is the vehicle, not the destination. The relationships we build with our team, our partners, and our community. That's the real thing.
FIGURE IT OUT
Nobody handed us a playbook. We learn by doing, adjust when we're wrong, and keep moving. That's the Ridgeline way.
WANT TO WORK WITH US?
Whether you're a cafe looking for a new supplier, a business that needs better breakroom coffee, or just someone who wants to say hey. Reach out. We're real people. We respond.